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| VENTURESPORT.CO.UK CASE STUDY |
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A Search Engine Marketing case study of Venturesport.co.uk and how using SEM techniques managed to nearly treble the return investment capital (ROI) from their marketing budget, just 4 months after embarking on their campaign. |
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| The Company |
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This company is an online camping equipment specialist website. Venturesport.co.uk offers a wide range of specialist camping equipment, outdoor clothing, GPS navigation systems and survival kits. They also stock many well-known brands such as Berghaus, Vango, Helly-Hanson and The North Face.
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| The Marketing Goal? |
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| As a relatively new site with low traffic, low brand awareness, and a niche product offering, an aggressive keyword mining strategy was set up to quickly drive pre-qualified traffic by using specific keywords relevant to their product offering. |
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| Search Engine Marketing as the Front Line |
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| The marketing campaign was fronted by well-positioned search engine marketing activity. Paid-for listings were spread across several networks such as Overture & Miva. Real time click to conversion tracking was put in place to fully optimise performing keywords and reduce wasted budget on non-performers. |
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| The Results |
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| The marketing campaign has been running on the search networks for 4 months. During the campaign the return on investment (Cost of investment capital/ Campaign revenue) has been measured on a daily basis. In just one month from the start of the campaign the average return on investment was £5.88 for every £1 of campaign budget. Within 4 months the figure rose impressively to £14.42. There is every expectation that this will continue to grow, as landing page and copy optimisation continues. |
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