PPC Step by Step

Step 1 - Plan the campaign

From the beginning we work very closely with you to identify target customers, realistic objectives and performance criteria. We also implement tracking on your site.

Step 2 - Mine for keywords

For any industry, there can be thousands of keywords that consumers use when searching. Even well optimised campaigns don't have keyword lists extensive enough to maximise ROI. We use keyword mining techniques to identify very specific, relevant search terms.

Step 3 - Optimise ad copy for keywords and keyword groups

This is the most critical phase. The quality of your PPC ad copy has a huge impact on the number of relevant visitors to your site. At Touch we carry out extensive title and description targeting to increase click-through rates and conversions.

Step 4 - Analyse and manage the ongoing campaign

When we've improved traffic flows to your site, we work to increase conversion rates and ROI using bid management software. This statistically intensive process can take up to a month, but your campaigns provide optimum ROI in the end.

Step 5 - Report findings

We report on campaign performance weekly and, as required, provide real-time reports on everything from keyword click costs to ROI. This helps us maintain higher conversion rates over longer periods and keeps you informed.

Find out what we can do for your paid search program. Give us a call on 0800 011 2250.